Practice, research, and strategy under one roof.
Baujuku is a boutique practice that helps organizations connect the built world with the digital systems that shape it.
Our work spans three practice areas — Built Environment, Applied R&D, and Strategy — typically delivered as advisory engagements.
Our Approach
How we think
First Principles
We break problems down to their fundamentals rather than starting from tools or precedent. This keeps recommendations grounded and makes tradeoffs explicit.
How we decide
Outcome-Driven
We start from the outcomes that matter and work backwards. Every model, workflow, or prototype is shaped by how it will change decisions in the real world.
How we change things
Constructive Innovation
We look for opportunities to simplify, automate, and when useful, disrupt. We focus on changes that reduce friction for teams while opening up new ways of working.
Leadership
Our work draws on experience across many industries, grounded in multidisciplinary engineering, applied research, and strategic foresight shaped by real delivery.
Izzy Babur, Principal
Civil engineer and applied researcher with multidisciplinary experience delivering large-scale infrastructure, developing physical AI systems, and shaping strategy across the built environment.
Partner Network: For larger engagements or specialized needs, we collaborate with a curated network of experts in engineering, data science, and enterprise software.
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Send a brief description of your situation and we'll explore whether there is a good fit for collaboration.
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